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Goddess of Safe Return Inspires Luxury Brand

Tuesday, 11 Sep 2012

Adeona Travel Luxury Travel Stockport Manchester The Travel Network Group has unveiled Adeona Travel as the brand name for its new retail luxury franchise proposition.

Gary Lewis, group managing director at The Travel Network Group, said: ‘Adeona was the goddess of safe return so we feel it’s a very appropriate brand name for a proposition which is based on customer service and 100% consumer and agent financial protection.’

The Travel Network Group announced at its conference last September that it would be developing a franchise model for the luxury end of the market.

Since then, the pilot store in Cheadle Hulme has been fully rebranded under the new name and the group is recruiting an additional two development franchises before it is fully introduced in 2013.

Helen Burgess, group membership director, is heading the new business venture and has rebranded her agency as Adeona Travel.

She said: ‘Business format franchises are recognised by banks as a significantly more successful start-up model because of their proven business operating system, clear brand direction and support.’

Lewis added: ‘The launch of this new proposition for the group fully underpins our strategy of establishing a new and diverse portfolio of trading models that will accommodate all those wanting to enter the travel market, or provide alternative options to those members who may be looking to change their proposition to better suit a change in lifestyle.

‘The launch of Independent Travel Experts (ITE), our homeworking brand, and now the launch of this new retail luxury franchise model under the Adeona brand is evidence of this.’

The Travel Network Group is looking to build a portfolio of 50 retail franchises over the next five years working with key business partners.

As well as Adeona and ITE, the group includes the Worldchoice and Travel Trust Association (TTA) groups.

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For more information call the Adeona Travel team today on: 0161 486 9247

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